An expert in digital strategy, product marketing, and brand development, Laura brings over 17 years of B2B marketing and communications experience to Cloud9. She is skilled at building high-performing marketing teams and helping firms build product and positioning strategies to achieve success in highly competitive markets. As VP of Marketing at Jirafe, Laura built the marketing team and executed a rebrand strategy to expand market reputation that ultimately led to a successful exit by SAP.
In prior roles Laura held executive level positions where she oversaw significant customer growth through strategic brand awareness campaigns, and was instrumental in building companies that led to successful acquisitions. During her tenure as Director of Marketing at IntraLinks, she received a number of awards for exceptional performance in content and website development. She has also worked for a series of pioneering startups including Sanchez Computer Associates, which helped build some of the earliest internet banks and was sold to Fidelity National Financial, and Roam Secure, a secure, mass notification application that was acquired by Cooper Industries.