Cloud9 and IPC to Launch Next-Generation Voice Trading Solution

Cloud9 and IPC to Launch Next-Generation Voice Trading Solution

Innovative, Compliant Cloud-based Communications Platform Set to Transform Global Financial Markets

NEW YORK, August 22, 2019
 – IPC, a leading provider of communications and networking solutions for the financial markets, and Cloud9 Technologies (“Cloud9”), a leader in cloud-based communications, are working together to offer an advanced, open voice trading and collaboration solution. The integrated cloud-based service unites Cloud9’s C9 Trader™ voice communications and analytics platform, IPC’s Unigy™ trading communications platform and the Connexus™ Cloud financial ecosystem.

This agreement will provide the global trading community with a unified solution for endpoint connectivity, mobility, advanced data analytics and business continuity planning. Users and firms will have access to one of the broadest worldwide communities of financial markets comprising top-tier buy-side and sell-side firms, inter-dealer brokers, trade life-cycle providers and other key market participants. 

Benefits of integrating these award-winning services for the global financial community include:

  • Seamless access to one of the world’s most expansive voice trading communities
  • Ease of transition to a cloud or hybrid environment
  • Holistic data records and enhanced analytics capabilities
  • Flexible subscription-based pricing that includes global end-to-end support
  • Integration and interoperability with third-party workflow tools

“Our next-generation voice communication solution paves the way for Cloud9 and IPC to become the platform of choice for the financial and trading communities,” said Bob Santella, CEO of IPC. “By working together, we are delivering a range of voice solutions that meet all end-user needs and address the demands of a rapidly changing marketplace.”

“This agreement and the complementary nature of IPC’s and Cloud9’s businesses create significant value for the industry at large,” said Gerald Starr, CEO of Cloud9. “By working with IPC to deliver this transformative integrated solution, we’re enabling firms to build smarter, more profitable and compliant business relationships.”

“We were early investors of Cloud9 because we recognized the transformation on the horizon in voice trading,” said David Hudson, Global Co-Head, Digital & Platform Services, J.P. Morgan. “This partnership will provide the trading community at large a seamless upgrade and path to a cloud-based infrastructure – necessary steps to create a unified communications system across channels.”

In a major step forward, clients of both firms now have the option to select best-of-breed voice collaboration, telephony, data and compliance tools, creating a platform for more dynamic and efficient product development.

About IPC
IPC is a technology and service leader powering the global financial markets. We help clients anticipate change and solve problems, setting the standard with industry expertise, exceptional service and comprehensive technology. With a customer-first mentality, IPC brings together one of the largest and most diverse global financial ecosystems spanning all asset classes and market participants. As the enabler of this ecosystem, IPC empowers the community to interact, transact and react to market changes and challenges, and we collaborate with our customers to help make them secure, productive, compliant and connected. 

About Cloud9 Technologies
Cloud9 Technologies is the leading voice communication and analytics platform designed for the unique needs of the financial markets. Cloud9 developed a solution that harnesses the voice communication talk path for the trading floor of the future – offering more functionality and analytic insight than legacy hardware at a fraction of the cost. Cloud9 connects counterparties across all asset classes via a cloud-based communication platform that eliminates the infrastructure and expense associated with legacy hardware and telecommunication-based solutions, with front-office focused data and transcription, purpose-built for the financial markets. 

Press release

Cloud9 Technologies Revamps Website

Cloud9 Technologies Revamps Website

Cloud9 Technologies Revamps Website

Cloud9 Technologies Revamps Website

Cloud9 Technologies, a global voice communications and analytics platform, today unveiled its redesigned website.  The website highlights Cloud9’s unique ability to provide multi-national financial institutions with a talk path purpose-built for the high impact world of voice trading – complete with the ability to digitize conversations through the delivery of real-time data and transcription for the front office. showcases specific products available on the cloud-based SaaS trader voice solution; such as structured data delivered real-time to users and transcription on both in-flight conversations and historical recordings.  It also has a ticker that outlines statistics about the firm, including calls per day and transcribed recordings.

Visit to explore how Cloud9 Technologies’s end to end solution can help you uncover real-time, revenue-driving insights from your voice communications.  You can also connect with Cloud9 on Facebook, Twitter, and LinkedIn.

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Multi-Channel Device Support: What You Need to Know

With the release of Version 2.15, the C9 Trader now supports multiple audio devices.  With this enhanced version of traditional Dual Handset functionality, you can assign up to three audio devices to any connection type – shoutdown, ringdown, and Click to Call –  with the flexibility to switch to any device that best fits the interaction. 

The addition of this functionality affects a number of processes for the user, including setting up audio devices and conducting calls with the C9 Trader. 

Here are the top changes that you need to know when you log into Version 2.15 of your C9 Trader.

Setting Audio Devices

The Audio Devices menu now asks users to assign default audio devices to a specific connection type – shoutdown, ringdown, or Click to Call.  To set up:

  1. Using the dropdowns, choose the device you would like to use as your microphone/speaker device. Then assign the connection type for your Microphone/Speaker device:
    • The speaker icon corresponds to Shoutdowns.
    • The bell icon corresponds to Ringdowns.
    • The telephone icon corresponds to Click to Call.
  2. Select the connection type and assign a device for your Left Handset.
  3. If you would like to use a second handset or device, select Enable Additional Device, choose your connection type and assign a device as your Right Handset.


  • There are no separate audio settings in Click to Call. You now must choose your Click to Call audio settings in the main Audio Devices menu.
  • If you have two identical devices, your operating system will assign similar device names. To ensure that your devices are configured properly, click the play button to test and you will hear a chime from the device’s speaker.

Making a Call

After assigning a connection type to each device, you will now notice that an icon corresponding to the device you are using will appear in the upper right corner of each button.

Important Note: The C9 Trader no longer supports handset toggle while a call is active.

If you would like to temporarily override your default device choice for a certain connection type, you must do the following:

  • Pre-select the alternative device – Microphone, Left Handset, or Right Handset – from the left toolbar.
  • Click a button connection to initiate a call.
  • The pre-selected device type will display in the upper right-hand side of the connection.
  • Pre-selecting a device is only temporary – it does not change your default selections made in the Audio Devices Settings menu. The release button clears all active calls as well as device pre-selection.

Below is an example of overriding the default device setting for shoutdowns by pre-selecting the Left Handset or the Right Handset.

Group Broadcast

A Group Broadcast uses the same default device that you selected for your shoutdowns. When a counterparty responds to your broadcast, you can take the call private by pre-selecting your left or right handset, and then select the counterparty.

Cloud9 Button Board

Multi-channel device is fully supported on the Cloud9 24 Button Board. Default device selections also can be overridden by pre-selecting a device using the button board. With the introduction of this feature there are several changes made to the functionality of the button board:

  • Default State of the Cloud9 Button Board: The right LED over the toggle button is lit in solid green to indicate that the button board is connected to the user’s computer.
  • Toggle Button and Toggle LED: Selecting the toggle button no longer toggles between microphone and handset. The toggle button is now a pre-select for the microphone.
  • Handset Button and Handset LED: Handset button can now be used to pre-select left or right handset prior to making a call. Selecting the handset button once pre-selects the left handset and twice pre-selects the right handset (if available).
  • Release Button: This button clears all active calls on the microphone and both handsets.

Like the C9 Trader UI, the Button Board also has an indication of the device being used on a call in the upper right hand corner of the button – “M” for Microphone, “L’ for Left Handset, and “R” for Right Handset.

For 8 and 16 Button Board Users

The Akai LPD8 (8 board) and Arturia Beatstep (16 button) button boards allow only shoutdowns to be made though a C9 Trader with Multi-Channel Device Support enabled. Ringdown calls are not supported on these button boards. In addition, functionality is limited to the following:

  • The handset toggle option now serves as a pre-select for the Left handset. You cannot toggle between microphone and handset during a call, and you cannot pre-select your Right Handset device.
  • You cannot pre-select a microphone during a call.

For more information, please see the Multi-Channel Device Support section on the Cloud9 Knowledge Base. As always, you can contact your Salesperson or our Cloud9 Helpdesk if you require any assistance with this release.

Beep Tone and Color Theme Changes Now Available on the C9 Trader

The latest update of the C9 Trader includes beep tone, an important feature for compliance, and the ability to further customize your C9 Trader platform. Read more about the new updates below.

Beep Tone

North American call recording regulations currently require two-party notification for recording of trade calls. The upcoming MiFID II regulations will also, in some instances, require the user recording the call to notify all participants.

To meet these regulations, the C9 Trader can now notify distant-end parties that a call is being recorded by using an audible beep tone. The beep tone will be supported for shoutdown and ringdown connections and can be enabled by administrators on a user level in the Cloud9 Administrative Portal. All recordings will include the beep.

The C9 Trader will display a red triangular icon on the top right corner of the user’s buttons to indicate an active beep tone. In addition, users can right click on the button to see which user(s) generated the beep tone – a red dot to the left of the name will indicate the button subscriber with beep tone enabled.


The C9 Trader now offers two color schemes and a selection of accent colors for users to customize their application.

Upon launching Version for the first time, the user is prompted to select a theme – Dark, which features a black background, or Classic, with the original blue background. Users can also select an accent color from the following options: Pink, Light Sea Green, Deep Sky Blue, Dodger Blue, Goldenrod, and Chocolate.

Theme Change GIF theme change

If you would like to change your theme in the future, navigate to the Settings menu and select Theme.

Learn how adopting modern technology can help your firm mitigate risk and remain compliant with regulations.

Single Sign-On, Multi-Press, and Postitional Audio Added to C9 Trader

New updates have been added to the C9 Trader that support multi-press, positional audio, as well as single sign-on (SSO) for the entire Cloud9 platform, including the C9 Trader and Administrative Portal.

Single Sign-On (SSO) Supported for Cloud9

SSO is now supported across the Cloud9 platform, on both the C9 Trader and Portal.  This enables users to log in to the entire Cloud9 platform with the information of their firm’s own portal or systems.  The SSO feature is enabled from the Edit Firm tab in the Cloud9 portal. Once a firm is SSO enabled, all existing and new users will be able to log in using their SSO identity via a Cloud9 landing page, which will allow the user to choose to navigate to the Cloud9 Portal or C9 Trader.

This requires an onboarding process, so administrators must contact the Cloud9 Support team ( to integrate the metadata and credentials from the system of their choice.


The multi-press feature allows Cloud9 users to select shoutdown buttons to create an impromptu, dynamic group. This feature does not replace the pre-selected Group Broadcast buttons but provides a simple way to communicate with a group on the fly.

To enable this feature, navigate to the Settings menu and select the Application tab. Toggle the Multi-Press option on to use the multi-press functionality on your C9 Trader. Note that turning on multi-press will disable the ability to use an empty Group Broadcast button to create a dynamic group.

Positional Audio

C9 Trader users can now assign individual button audio to be transmitted from the left, center, or right speakers using the positional audio feature. This setting is available in the Community window in the “My Buttons” tab. By default, the buttons will be assigned to the left, center, and right for all users’ buttons.

To enable positional audio, both users and administrators will need to contact the Cloud9 Helpdesk at

Postional Audio


Click here to learn more about recent updates to the C9 Trader.

Introducing the New Cloud9 Button Board

We’re excited to introduce the new and improved Cloud9 Button Board! The Cloud9 Button Board is a custom-designed hardware device that supports configuration of 24 physical buttons on 3 dynamic pages.  Cloud9_Button_Board_White_Background

This device will empower traders to interact with their counterparties with both speed and efficiency when using Cloud9.

The Cloud9 Button Board includes features such as:

  • 24 physical buttons on 3 pages
  • 8 Predefined, fixed function buttons for handset/microphone toggle, release, page up and page down
  • Dynamic button labels
  • Latching or momentary button state assignment
  • Floating
  • Support for shoutdowns and ringdowns
  • Support for up to four group broadcast buttons

The Cloud9 Button Board connects to the user’s computer via a standard USB cable and is locally powered through this connection.  For current 8 and 16 button board users, your existing settings are automatically preserved and mapped over when you replace older button boards with this newer version.

The button board also comes with an optional mounting stand for additional ease of use.

Cloud9 customers interested in placing an order for the new Cloud9 Button Board should contact their salesperson.

Not a Cloud9 customer? To get a demo of Cloud9, contact us today!