Cloud9 CTO Discusses Impact of WebRTC on Communications in No Jitter

by | May 12, 2016 | News

Cloud9 is once again in the news! Our CTO and Co-Founder, Leo Papadopoulos, was featured on No Jitter this week discussing the potential of WebRTC technology to become the standard of enterprise communications.

No Jitter



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As reported last month in a No Jitter post, Apple, one of the last holdouts of WebRTC adoption, finally placed WebRTC in development for the WebKit engine that supports its Safari browser. Combined with Facebook, who has been subtly exposing users to WebRTC via their Facebook Messenger app, the two companies now comprise the largest market share of WebRTC users. Such green-lighting shows that WebRTC is battle-tested and ready for rollout, and any company that’s been hesitant to adopt WebRTC should be taking a second look at the technology.

One example is Vidyo, which offers a number of WebRTC-capable enterprise video conferencing solutions already in use by organizations such as the Department of Defense, Kaiser Permanente, and Bloomberg. As Jeffrey Fairbanks, Bloomberg’s global head of AV and media technology, told No Jitter, the company considers WebRTC to be a critical piece of its strategic vision for real-time video communications. As such, Fairbanks said he needed to make sure Vidyo’s WebRTC roadmap aligned with Bloomberg’s.

“The wide adoption of WebRTC gives any website developer the capability to simply bring real human interaction to their digital presence,” Fahim Siddiqui, SVP of Cloud Service at Vidyo, noted in a recent conversation. “By taking away the friction of plug-ins and downloads, developers can now be confident of providing a seamless digital experience that is personal and human.”

The sky is the limit for WebRTC and it won’t be long before it is the standard for enterprise communication.

In addition to the financial services industry, there have been numerous examples of successful WebRTC usage in the U.S. Government, clinical healthcare, pharmacies, the hospitality industry, insurance, higher education, utility, and retail.

WebRTC has clearly moved beyond its initial use case in customer service and customer communication interactions via browser-based tools, and is now facilitating communication at the highest levels of government and in some of the most security-, compliance-, and performance-conscious industries of the world.

The impact could mean that modern telecom companies as we know them become obsolete as new players emerge with cheaper, more reliable, and more adaptable communication tools that power enterprise communication and collaboration.

Couple that with the Internet of Things movement, where WebRTC could be loaded onto your refrigerator, home security system, or television and – violà! – a number of peer-to- peer endpoints are born, enabling everything from tele-presence to omini-present customer support for your household appliances.

This limitless potential of WebRTC facilitates the opportunity for enterprise to  develop better support, monitoring, and collaboration tools that simplify the way companies work and connect.

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